Kaufland automatically shows the legal guarantee notice on all relevant product pages, in the national language; you do not have to do anything for it. For the GARAN label, you maintain the manufacturer, the manufacturer part number and the manufacturer’s guarantee years.
What Kaufland shows itself
According to the Kaufland Seller University, the legal guarantee notice appears automatically on the product detail pages. Kaufland generates the GARAN label from the product data you supply in the Seller Portal (Compliance tab), via CSV/XML or via the API.
What you enter for the GARAN label
The GARAN label applies to products for which the producer gives a commercial guarantee of durability of more than two years, free of charge, for the whole good. For this, Kaufland needs the following details:
| Detail | Field on Kaufland |
|---|---|
| Manufacturer | manufacturer |
| Manufacturer part number | mpn |
| Manufacturer’s guarantee years | manufacturer_guarantee_years |
Kaufland only accepts whole years; half years such as 2.5 cannot be entered.
Your own graphic in images or the description?
- Product images: Text, logos and symbols are not allowed on images.
- Description: HTML formatting is allowed, JavaScript and links are not.
On Kaufland, your own graphic is neither necessary nor permitted on product images.
Where you still need the GARAN label yourself
The marketplace only shows the labels in its own listings. Everywhere else, it is up to you:
- Your own online shop: On Shopify, the app adds the legal guarantee notice automatically, and the GARAN label as soon as the producer and the guarantee are entered. For other systems, there is the free widget.
- Physical shop: In print, the GARAN label must be at least 95 × 100 mm, in colour or black and white, and the legal guarantee notice at least A4 (Annexes I and II of Implementing Regulation (EU) 2025/1960). More in our printing guide.
- Catalogues, data sheets, packaging: voluntary, but often requested, for example by distributors.
You create the print files in the GARAN label generator from the guarantee duration, brand and model, free and without sign-up.
Check the display yourself
The obligation lies with the trader, on a marketplace too. So take a look at one of your own listings:
- Does the official graphic appear unchanged and in colour?
- Is the GARAN label shown with the product if the producer gives a commercial guarantee of durability of more than two years free of charge? Online, the directive places it directly next to the picture of the good (recital 28 of Directive (EU) 2024/825).
- Are the brand, model and guarantee duration on the label correct?
Sources
Marketplaces change their rules all the time. This page reflects the situation as of 3 October 2026 and is not legal advice.
Frequently asked questions
Do I have to add the legal guarantee notice on Kaufland myself?
No. According to the Seller University, Kaufland shows it automatically on the product pages.
Where do I enter the guarantee years?
In the Seller Portal in the Compliance tab, by CSV/XML import or via the API in the field manufacturer_guarantee_years.
Can I upload the GARAN label as a product image?
No. Text, logos and symbols are not allowed on product images.