Etsy automatically shows the notice on the legal guarantee in listings from business sellers aimed at the European Economic Area, in the relevant language. For the GARAN label, you enter the guarantee duration, brand and model identifier.
What Etsy shows itself
According to the Etsy help, the notice appears automatically in listings from sellers acting as traders when the listing is aimed at customers in the European Economic Area. For digital items, Etsy shows a short sentence on the legal guarantee instead; the law does not require a graphic for digital content.
What you enter for the GARAN label
The GARAN label applies to products for which the producer gives a commercial guarantee of durability of more than two years, free of charge, for the whole good. For this, Etsy needs the following details:
| Detail | Field on Etsy |
|---|---|
| Duration of the producer guarantee | in the listing details |
| Brand name | in the listing details |
| Model identifier | in the listing details |
Your own graphic in images or the description?
Because Etsy shows both labels itself, you do not need your own graphic in the listing. We have not checked Etsy’s image rules for additional graphics in detail for this page.
Where you still need the GARAN label yourself
The marketplace only shows the labels in its own listings. Everywhere else, it is up to you:
- Your own online shop: On Shopify, the app adds the legal guarantee notice automatically, and the GARAN label as soon as the producer and the guarantee are entered. For other systems, there is the free widget.
- Physical shop: In print, the GARAN label must be at least 95 × 100 mm, in colour or black and white, and the legal guarantee notice at least A4 (Annexes I and II of Implementing Regulation (EU) 2025/1960). More in our printing guide.
- Catalogues, data sheets, packaging: voluntary, but often requested, for example by distributors.
You create the print files in the GARAN label generator from the guarantee duration, brand and model, free and without sign-up.
Check the display yourself
The obligation lies with the trader, on a marketplace too. So take a look at one of your own listings:
- Does the official graphic appear unchanged and in colour?
- Is the GARAN label shown with the product if the producer gives a commercial guarantee of durability of more than two years free of charge? Online, the directive places it directly next to the picture of the good (recital 28 of Directive (EU) 2024/825).
- Are the brand, model and guarantee duration on the label correct?
Sources
Marketplaces change their rules all the time. This page reflects the situation as of 3 October 2026 and is not legal advice.
Frequently asked questions
Do I have to add the legal guarantee notice on Etsy myself?
No. Etsy shows it automatically in listings from business sellers aimed at the European Economic Area.
What applies to digital items?
The law does not require a graphic for digital content; a reminder of the legal guarantee is enough. Etsy shows a short sentence for that.
I sell privately on Etsy. Does this affect me?
The obligation applies to traders. Whether you act as a trader does not depend on the marketplace, but on whether you sell for business purposes.